The Family Policy institute says they estimate that to be a loss to the company of $2.5 billion dollars…
Somebody doesn't understand how the stock market works.
You are correct - a serious lack of understanding how the stock market works. Target didn’t lose any money in the stock price drop - they made their money on the stocks initial sale - after that sale the only people making or losing any money are the people who buy and sell or trade the stock. The only affect on Target is any negative publicity that would affect their sales and, by default, their profits. To hurt Target you must hurt their sales.