It wasn't so much that Limbaugh was shilling for Cruz the problem many of us had is that he was pulling or supporting anyone at all during a primary.
Meanwhile we have Laura Ingraham and Sean Hannity leading the way when it comes to objectivity. They surely will replace the aging Limbaugh as the leaders of the conservative movement as the years pass by. We don't want that from the supposed leader of conservatives.
W need fairness, objectivity, and analysis of what goes on not bias.
Instead, we got a jealous, aging, deaf, former #1 voice of conservative radio deciding that he would stop being fair and balanced most likely due to jealousy.
Others claim that Limbaugh was influenced by his brother a dirty teddy supporter or his lawyer Levin who is all in for the dirtbag cruzer. But, truth is Limbaugh is seldom influenced by anyone when it comes to making up his own mind. He considers himself the ultimate authority and says so frequently.
Therefore, the only reasonable answer to his bias seems to be jealousy.
It's obvious he could answer most of the questions that have been occasional stumbling blocks for the Donald and Limbaugh has to be saying to himself "why isn't it me? Why the Donald."
Thus you come up with an answer as to why the bias as most probably jealousy.
Savage endorsed Trump immediately.