Whatever you are referring to, being booed doesn't mean he is not a big draw. People love him or hate him. Especially outside Boston people hate him. But that doesn't mean people don't watch the Patriots play.
I think it was during the pre-game they brought out previous Super Bowl winners and Brady got tons of boo’s. I hate the guy and I still felt a bit bad for him.
I only watch the Patriots if they are playing a team I like. Although I will say, if he ever plays against a team with Micheal Vick on it, that’s the only time I would ever cheer for Tom Brady’s team.