What bothers me the most is what choice is the GAP given but to apologize? This wouldn’t be left alone until they did. Stocks would plummet, stores would close.
Some companies would have pointed out the girls and sisters and have reversed that pose in previous ads.
But GAP is extremely liberal and PC (I repeat myself), so from their standpoint facts don't matter. Apology is necessary, just and right from a liberal point of view.