Sometimes even overwhelming is not enough, and with vastly deeper pockets than almost anybody else around, a little sugar passed out in the right places can do wonders.
And in The Donald’s case, it is not even government sugar.
IMO Trump has been Trying to win the nomination on the cheap and its a poor strategy. If he wants to be President he’s going to have to go big or go home. I am sure Manaforte has clued him into that. Rallies are great but they don’t win the race.