And that's exactly the problem that has been festering since at least McCain-Feingold's stupid Campaign Finance Reform that went in the wrong direction restricting, instead of liberalizing campaign donations and that has not gone away with the Citizens United decision, it just allowed creation of SuperPACs but it is nowhere near of removing the advantage of very rich self-funding candidates who can "loan" money to their campaigns in primaries and suffocate most worthy but cash-strapped candidates, particularly with many candidates running and donations being spread among them.
Look at the one-richer-than-the-other candidates Republicans had recently McCain, Romney, now almost/possibly Trump? What's the next stop "successful, self-made, many times richer than Trump, one-time-Republican" Michael Bloomberg? Or better yet, Hillary Clinton donor Warren Buffett, who is self-made, has 15-20 times more humility than Trump despite being 15-20 times richer they were worth about the same $40M in 1974 doesn't sue or gets sued by many people and created $billions of wealth for other people, instead of destroying $billions of other people's money?)
Newt Gingrich was right "on the money" in 2014 about the checkbook politics and what needs to be done:
Newt Gingrich: Unlimited campaign donations will 'equalize the middle class and the rich' - FR, post #4, 2014 April 07
and
Newt Gingrich: Unlimited campaign donations will 'equalize the middle class and the rich' - FR, post #4, 2014 April 07