I thought there was a moment a few weeks ago when it looked like the establishement and non-Trump GOP voters in general had come to terms with Trump as the nominee, and decided that he was acceptable.
I think that has kind of exploded since then, and you can see how his general election numbers have nosedived over the past couple of weeks.
To really have a chance against Hillary, Trump has to figure out how to get back to that point, and then capitalize on it. Reagan's problem at this point in the election is that he was an unknown to much of the electorate, who believed him to be 'dangerous". Reagan effectively countered that perception with humor and personality.
Trump's problem is worse, because it seems like his negatives go up the more people see him, which is the opposite of what it was with Reagan. As fun as it may be to play the "brash outsider" card, and not care what people think about you, that's not going to reverse those numbers.
Trump had better figure this out, else the negative perceptions of him are going to become so hardened that there is nothing he can do about it.
Good comments. Trump has several labels attached to him right now and they’re all really, really bad.
Demagogue
Racist
Fear Monger
Woman hater
That’s a lot to turn around when no one (i.e. the GOP or Media) will help him do so.