Cruz is currently imploding. He has gone off message. He is either ignoring his adviser or they are bad advisers. He should have completely ignored the National Enquirer this last week. The story has been around for months, and likely would have blown over as just another political attack. Instead Ted drug it kicking and screaming into everyone’s living rooms just in time for Easter Sunday get-togethers... not smart.
The Enquirer has a formulaic pattern they follow when exploiting a political sex scandal. First they put out a teaser issue which is short on facts. Then they let the hapless politician drive up interest in the story. Then they keep dripping a little more out each week. The first issue sells barely more than normal, but by the time the second and third issues come out, they have people hooked and they start selling millions of additional little newsprint weeklies at $5 a piece.
The Enquirer doesn't care about the contest, the candidates or the country. They just want to sell their magazine. They will drag this out as long as possible, giving just a little more out every week. If Cruz keeps reacting the way he has in the last week; it is all over. There will be no “plurality” by convention time.
great post