I used to be against all ad hominem attacks.
I am no longer such a purist. But insults should not be more than 15 percent of the portfolio.
I can only hope that the mad max wing of the trump coalition goes after Hillary this hard
But there's no cleverness to this at all. It's basically schoolyard stuff, and if Trump doesn't think that this kind of thing with Cruz will hurt him among some voters, he's nuts. I personally know Republicans who can get on board with him on most issues, but just can't stand this stuff.
I mean, I'm demoralized enough that I'm forced to vote for him to keep Hillary out of office. It's just adding insult to injury when he keeps doing stuff that makes it more likely that my reluctant vote is going to be a loser as well.