You obviously have no basic understanding of business, mass-marketing and/or intellectual property.
Intellectual property? What part of Trump’s fortune is tied up with “intellectual property?” He’s a real-estate magnate and purveyor of cheap goods manufactured outside the U.S.
Maybe you’re right that he would stand to lose some portion of his claimed net worth—but literally billions of his self-reported net worth is nothing other than his own estimation of the value of his personal brand.