You know the MSM can just refuse Trump’s ads or paint them as they wish.
Trump can release ads on instagram, twitter, facebook, youtube, and they would be seen by millions. Plus, as we’ve already seen today, the ads would be talked about all over the net, which would drive up viewership of the ads themselves.
This strategy would be very cost effective, as making the ads aren’t costly, and distribution of them is minimal compared to buying air time on the networks or cable.
Of course, he has to eventually start putting them on TV, but that can come closer to the general election.