It appears Campus Crusade’s new name reflects its Christian integrity...
In 2011, Campus Crusade for Christ in the United States changed its name to Cru, a shortening of “Crusade”, since many members already refer to it as Cru for short, and also due partially to avoiding the negative connotation of crusade from the historical Crusades (particularly to Muslim communities) and that much of the organization’s work was no longer limited to college campuses.