Plus according to my latino friends(Brazilian and Bolivian) despite being lumped into one category, they do not feel an affinity with latinos from other countries than their own.
Cruz and Rubio are Cuban. Most latino-Americans are Mexican.
Also if you watch the Spanish speaking tv shows. Columbians speak disparaging about Mexicans and vice versa.
The Hispanic category was created by the Census Bureau, not by Latinos.
Wow. very interesting.