I really wish I knew. Maybe it's $100 million of sunk cost. Maybe there's money left to be spent their direction. On the other hand, that staff of his let him acquire the image he's got, and it isn't all Yeb! himself, or I certainly hope it is not. Couldn't one of these supposed professionals have taken him aside and said, "hey, Boss, I really think a 75-buck guacamole bowl is a dumb idea"? Couldn't one of them have told him gently that "Yeb! Can Fix It!" wouldn't get him elected to class president in a junior high school?
Rhetorical questions, I know. Short answer: beats me.
The Convention is not over yet. Plenty o-time for behind the scenes skulduggery.