The stated purpose is to get conservatives elected. C’mon, just 23 grand to candidates, really?
And the best way for her to help get conservatives elected is to travel around and make speeches and endorsements where it is believed she'd have a positive influence.
Anybody could take donations and then turn around and give money to candidates.
But if a time comes when Sarah's name has no value in to political arena, her PAC will dry up.
Some of those charges seem excessive, and I’m not keen on situations where so much is paid to raise money (though she’s a piker compared to Ben Carson on that), but the cost for her to actually go to a candidate’s rally or whatever was far outweighed, even through 2014, by the value that her live appearance gave to that candidate’s campaign.
That is, conservative candidates were better off with her appearance than the would have been with the money it cost to fund her appearance.
I’m not sure how much longer that will hold, however.