Just like you I study marketing campaigns all the time. It’s why I can’t comprehend why anyone would think this horrible tactic would make anyone enthusiastic or even sympathetic to the candidate circulating it. The message is like that old William Castle potboiler: “I saw what you did, and I know who you are.” Not exactly an “I Like Ike”-style message. It’s just plain horribly bad, on every level. Hope you saw the post with the photo of the envelope. It was mind-numbingly bad before you even opened it!
As compared to the mailer the Trump Campaign sent out. Did you see it upthread. It was a nice formal letter inviting you to caucus. The location as to where to caucus was provide along with exact times and how long it would take. They even included a voter registration form in case you needed it. Now that was class.
The Cruz Campaign sends out a threatening VOTING VIOLATION like you are some sort of criminal. You and your neighbors names are on it and you are graded an F! Not even a C or D giving folks the benefit of the doubt. Heck C would have been nice...but no...Give folks the F. It looks like a big giant F-& if you know what I mean.
HIs campaign stepped on their wangers with this one. I kinda fell sorry for him.