It’s real. His campaign manager seems to think highly of the tactic. Wow.
I’m in marketing also...this is really terrible on ALL fronts.
First, you have the neighbors names being mentioned so the recipient’s very first thought will be that their name is appearing on other people’s mailers.
Then, we have the ridiculous idea of sending “grades” to adults.
Finally, the entire design of the thing is hideous.
I’m sure you are like me...most things I see make me go “meh”...a few immediately grab my attention and I think “wonder who did that, it’s great!” Then, there’s this...OMG.