Cruz isn’t stupid, so maybe he is boiling mad over this, because it really looks like a stupid move.
I can’t imagine a person who rarely votes being motivated to go vote for the guy who sent me a mailer like that but, again, Cruz isn’t stupid. So that’s got me wondering if there’s a different motive for sending it out?
For example, would it be more or less likely to convince them to go out and vote at all, regardless who they liked. If they went to a Trump rally and liked what they heard, then got that mailer, would that motivate them to go vote for Trump, or would they just ball it up, toss it away, and say “Screw them,” lumping all politicians together.
After all, you’re talking about people who rarely take the time to vote and who, therefore, probably don’t pay much attention at this stage of the process. Remember, about half of Americans don’t even bother to vote in the general election for President.
I just can’t imagine any campaign thinking this is a good way to get voter support, so something else must be motivating the move. I just don’t know what that would be.
Spox said ‘narrow’, so it’s likely not many people, it may be as innocuous as the marketing company testing the tactic on low turnout areas. Or it could be sabotage. But whoever said ‘print ‘em!’ on the mailing never cleared it with the campaign’s top leadership, that much is obvious.
How about if it said ‘F you, you only have a credit score of 675 moron. Your neighbor has a 700 and has nicer hair than you too. Go vote’. The bizarre thing is this letter doesn’t even say who to vote for clearly.