God!
Even their FIRST paragraph of the Time article shows their stupidity!
“Like every girl who has ever played with the most popular toy in history, I yank her clothes off and try to put on a new dress. It’s a blue summery frock, cinched tightly at the waist with a black ribbon. I try to tug it over her head, but the waistline gets stuck at her shoulders, her blond mane peeking out from the neckline. “Try going feet first,†the lead designer suggests, and I do. No good. Her plump bottom gets stuck in the same spot. Yes, plump. Barbie’s got a new body. Three new bodies, actually: petite, tall and curvy, in Mattel’s exhaustively debated lexicon, and beginning Jan. 28 they will be sold alongside the original busty, thin-waisted form on Barbie.com. “
So, the old clothes can’t fit ... And the designer - onsite! - looking at the person trying to put them on! - can’t help.
The ENTIRE rest of the article shows the Barbie “designers” and stylists ARE FIGHTING the girls who WANT TO PLAY with the doll. The designers are pushing the issue, and they are going to lose.
New Coke? This will be as bad for Mattel.
Sell. Sell now. Sell yesterday.
There will be a lot of fat, bare-naked, headless Barbies floating around back yards (likely dog chewed).