There is plenty of money and smart people pushing these initiatives, and they do not care for the truth.
They can be beaten, but it will take a lot of effort to do so. They mine databases for low information voters to influence, then flood them with heavily slanted information to motivate them to the polls.
Thanks Dean. At least some of us Nevadans are working to counter their crap but they sure got lots of money and lies to spread around. Where the hell is the multi-gazillionaire pro gun guy anyway?