No, in your case it’s more like a broken record.
Ted Cruz come off as more strident and ideological. If I was his consultant, I would have him study Reagan more. Reagan didn’t come across as so ideological. He came off as friendly, personable, casual (sometimes more formal), humorous. Reagan didn’t sound like a demagoging politician. He sounds like a “regular guy” and likeable, contrasting with his Democratic opponents. Clinton noticed that. Clinton knew he didn’t need to come off like Dukakis or Tsongas.