Trump has a lot of negatives but he does not shy away from them. They both have stinky feet. Voters more likely to accept candidate if he admits things up front. Especially the fact that Ted is Evangelical. He has a higher standard to not appear dishonest with loans, anything.
Personally, I think when Ted went all Glenn Beck/”put on the armor of God” stuff that really scared off a lot of Christians who don’t see themselves as “holy rollers.” I think polls down the line will start to show that he actually lost evangelical support there.