Otherwise called a 'Celebrity Politician'....and in this case also selling his brand to an eager public........'salespeople' may 'mirror' YOUR speech, mannerisms, and behavior. This concept is known as mirroring, and works to increase 'your positive feelings toward the seller'... Mirroring also works well with branding, as a particular brand may be intended for 'a target' audience.....Trump has the technique down to a science after 20 years of practice....he's simply transferred it over to the political stage with all the buzz words his new audience wants to hear...and since starving for attention he's able to feed them easily and quench their thirst..