Just a technique, but when posting an article, it helps to replace the cut & paste quotation marks with typed in from keyboard quotation marks. Then the reader won’t see garbage characters instead of the quotation mark. Makes for easier reading.
And yes, NBC is shameless.
I was fiddling with Powershell V5 yesterday (if you've got Windows 10 it's already installed) and find that if you run this Powershell command in between your copy and paste operations, it will replace all the "smart quotes" on whatever is currently in your clipboard with standard (ASCII) quotes.
(Get-Clipboard) -replace '[\u2019\u2018]',"'" -replace '[\u201C\u201D]','"' | Set-Clipboard
In one easy step, get all the “ and ‘s.
Replace smart quotes with regular straight quotes
http://dan.hersam.com/tools/smart-quotes.html