In the beginning, Coca Cola was nothing but a PATENT MEDICINE hawked by montebanks, who claimed that it was a cureall for every ill.And yes, the original formula DID contain a teensy smidgen of coca leaves. But due to the PURE FOOD AND DRUG ACTS of 1913, the recipe was changed.
I see that the average industrial worker hauled home about 25 dollars a week in 1919. I would say that many people missed out on buying Coca Cola stock, and just not in the south.