I first got interested in the subject when I went through an MBA program in finance. I decided to avoid what I considered the touchy, feely courses in sales and marketing and instead took some 500 level courses in quantitative methods. There I encountered a psychology professor who was frustrated about the direction his concentration in abnormal psychology was moving. He was into the rigorous application of statistics for any doctoral committees on which he served, so he strongly opposed a recent decision of his association. I remember him as passionately opposed and unintimidated concerning the decision.
Not all caved, but enough did.