(1) “I play to people’s fantasies,†he writes. “People may not always think big themselves, but they can still get very excited by those who do. That’s why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular.â€
This defines the massive crowds we've seen come out for him. My cousin went to the Alabama stadium event, and said many of the people were poor or a paycheck away, but LOVED Trump's success and believed he could bring the nation that success.
(2) “Deliver the goods.†“You can’t con people, at least not for long,†Trump writes. “You can create excitement, you can do wonderful promotion and get all kinds of press, and you can throw in a little hyperbole. But if you can’t deliver the goods, people will eventually catch on.â€
That is the quandry he may be facing soon. Building up visions of "greatness"...how do you deliver? Will his fans tire of his words by February? Perhaps he has to be elected to "deliver the goods." If he then fails, he will have built up such massive expectations that he will have no chance of a 2nd term.
Remember, Trump said he labored as hard as he could to deliver on the grand perceptions he created.
My husband and I had been discussing Trump tonight and so I decided to learn more about his core principles and modus operandi. Hence, researching the book, through this article (and others.)
At this time, Trump has his 40,000 hours in and he will be as he has always been, a winner who delivers.
Have a blessed Christmas.