Wishful thinking. Such coalitions are a marriage of convenience. Tell them all they have to commit to eating Chic-Filet until it is the undisputed king of fast food and the effectiveness of such marriages will become readily apparent.
(1) *Chik-Fil-A.
2. Here is a sterling example of that which is called, in various contexts, reductio (or argumentum) ad absurdum, eis atopon apagoge, or the more prosaic "Straw Man Argument".
3. Thank you for playing.