Howsabout they just let the CONTENT load first??
There would be plenty of time to read the ads, too—they would be hard to miss alongside the text THAT YOU WANT TO READ.
I will not stare at a blank page ( under a headline or so) waiting for unknown crap too slow to download—and just leave.
Problem with that is when the ads do load they shift the content around and you cant read it because its moving.