They don’t want a world without guns, they want a world without gun owners.
That is an extremely succinct and insightful statement. I would modify it only to add the qualification "private citizen" gun owners.
It is telling that they have to be careful how they phrase their message. If their ideas were good ones, ideas that people would readily get behind, they wouldn't have to be careful how they crafted their message. They could just come out and say "we want to disarm all private citizens so we can make the subservient subjects." But they know that won't fly, so they have to try to get there in small steps, couched in disingenuous terms. Lying fascists.