I do not care how they run their business, but apparently he is using much of his own money, and then some of his business partners, which is allegedly breaking legal agreements.
People who advocate this approach, as even (bafflingly) some on FR do, are unadulteratedly foolish at best, and at worst, are dedicated socialists or communists.
The foolish people (who in many cases would fit the classical definition of ‘useful idiots’) don’t seem to be able to think far enough ahead to ask the question “What happens to this company when money stops being pumped into it articifically?” (whether pumped in artificially by an irresponsible owner, or by a government run program)
The people found at the other end of that spectrum, know full well what they would like to see this lead to. As far as I am concerned, they are evil even if they DO believe in their heart that this would somehow work on a large scale.