This is bull. Socialism has never worked and never will because its based on a uni-dimensional construct of a person. Real people work harder for rewards and want to differentiate themselves. They get resentful of someone else getting paid the same and doing less or simpler tasks.
You can get anything to work for awhile by throwing money at it as the president of this company is doing but the fact that you have to do that admits from the outset that its a sham and eventually the money will run out.
The world and people are the way they are and have been throughout history not the idealized soldiers of the workers paradise.
It is not socialism. This is a private company. Socialism is only government. Something I wonder about the education of some.