[usconservative]

Look at it this way. If Hollywood was not able to force people to pay for networks and programming they never watch -- MSNBC has no audience. MSNBC could not stay on the air if it weren't for cable bundles. CNN, ditto, folks. They don't have enough audience to be viable with just their audience. They couldn't survive without cable and these subscriber percentages that they collect.

The same thing with Comedy Central. Nobody watches Comedy Central. Not enough people watch Comedy Central to support it via advertising. Ditto MTV. But they all get a percentage of everything you pay monthly to cable to sustain them. And Millennials are leading the way, unknowing about this impact, in taking away some of that staying power.

[Norm Lenhart]

Remember when MTV played videos and ruled the world? Their fall came the day reality tv entered their programming and music got benched.

In the 80s/early 90s there were not many young people not glued to that channel. Then Grunge and the 90s depressed everyone and the Proto-Snookie/Paris Hiltons began depressing a culture.

And the collapse of the empire began.