Trump can explain the issues and what needs to be done well enough for most people to understand. He can rally the people and is the horse you ride if you want good people like Cruz in his administration. He is also the torch to set fire to the worthless POS dead wood of the Republican establishment that has done nothing but collude with Dems to maintain / share power at the expense of everyone else.
But, but, but... he’s a horrible person!
:)