Exactly. Cruz basically appeals to the same personality and temperament of people that Jeb does - politicos and the wheeler-dealer types, it’s just that Cruz’s are a bit more to the Right than Bush’s are.
As far as appeal to the actual rank-and-file who don’t spend their Saturdays at political caucuses - Cruz doesn’t really have it.
Put down the crack pipe, willya?
A "bit more to the right?"
Bwahahahahahahaha! Sheesh!