He is realizing that the only way to get noticed is to say something about Trump.
All you hear about is the diaper boy Rubio,Fiorina,Bush,Carson,they totally ignore Cruz and they have since the first debate.
The establishment and the Press don’t want a real conservative period,they have all the excuses not to cover him but that’s the one they will never mention
You MAY be right about his needing to get noticed. But as bright as Cruz is, he surely could have dreamt up a better way to get some attention than to figuratively “soap Trump’s windows, TP his magnolia tree, and turpentine his favorite cat!