I think he's pacing himself as not to oversaturate the public like so many other politicians in the running do. By holding back he's not so much a target for negative jounalism amd digging up trash by the MSM. I thinkmhe will start surging as the election draws closer and closer. If you know Cruz he's an excellent debater and strategist. He would cream Obama in a debate...
A couple of points - Obama isn’t running again, so Cruz will NOT have an opportunity to debate him. We are not electing a champion debater, but a Commander in Chief.
This article really helps clarify what I couldn’t put my finger on about Cruz - he isn’t a strategist - he’s a weasel. I think he is using Trump - there I said it! Yes, Trump is arrogant and bombastic at times, but Cruz is underhanded, scheming and has an air about him that turns me off. He used to be my number 1, and then I had him as VP pick, now - he is dead to me and will not get my vote should Donald leave the race or not get the nomination. And, please - Cruz bots - do not try your conservative crapola to try and make me feel guilty if I choose not to vote for him. He’s been lurking and cozying up to Trump - hoping he will fall so he can pick up his voters. NOT ME! Sneaky little snot is what he is. I also think he staged all these battles on the floor of the Senate to try and boost his status as an outsider who stands up to the DC cartel - as he calls them. Yeah, he’s good at speechifying, but, there is something ruthless underneath that demeanor.
Cruz has a far lower ceiling than Trump. Cruz lacks a broader appeal. He is a niche candidate.
Cruz is the smartest and most articulate candidate in both parties, but that is not what wins elections. For the LIVs who make up the overwhelming majority of voters, there must be an emotional and visceral connection. Cruz doesn't have it, especially for the general election.