It is a personality thing. He is saying the right things, but they come off very tasseled loafer and with a whiff of condescension. That may not be a fair impression, but that is the impression videos give to many.
I like what he says and could vote for him, but he has yet to convince me he can cut enemy throats down to the neck bone and then reach for another.
I don’t want a ballistics expert. I want a gunslinger.
Does Cruz carry? Trump does.