Sorry, but I don’t think you can put too much stock in this. Yes, it’s one more piece of information, but just ask yourself, “Was my choice of candidate influenced by social media (FB, Twit)?” Probably not. Not that it didn’t have any effect but probably very little really.
If it is so insignificant, why are there gangs of operatives in the White House basement and elsewhere all day, every day posting on facebook and other social media under endless anonymous names?
I agree it should be insignificant, but when among clueless ignorant illiterates, it gives them the illusion of a purposeful existence.