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Keep in mind this ‘Tips’ from the Gun Grabber playbook:
PREVENTING GUN VIOLENCE THROUGH EFFECTIVE MESSAGING
HIGH-PROFILE GUN VIOLENCE INCIDENTS
OVERVIEW
#1:DON’T HESITATE TO SPEAK OUT.
The truth is, the most powerful time to communicate is when concern and emotions are running at their peak.
#3:DON’T ASSUME THE FACTS – AND DON’T WAIT FOR THEM
Experience tells us that the specific facts of a high-profile gun incident are revealed over time. If we jump to conclusions about those details, we could find ourselves at odds with reality as events unfold.
So, the smartest thing to do is avoid linking our message and arguments to any one set of partially-revealed facts.
#8:DON’T LET POLICYSPEAK DRAIN THE EMOTION FROM THE MOMENT.
There is often a compelling case to be made for immediate action, pivoting from the emotion of a high-profile incident to calls for legislative action or specific policy changes. Those who seek to make that pivot have to be careful not to drain the emotional power out of the moment. An emotionally-driven conversation about what can be done to prevent incidents such as the one at hand is engaging.