The fraud is not a significant drain on banks; it's just cost of doing business. The problem is that the fraud feeds the criminal industry of card theft, counterfeit, and other misuse. I'm not sure that the banks would have done anything without those massive breaches like at Target. Those incidents created enough pressure on banks to "do something," and so they did.
And think of the sanitation issues.
I know there are many banks that use "fingerprint ID"
But being the germophobe I am, I just can't get past thinking: "Wait, the last guy to use this might have just wiped his ass."