There are two kinds of consultants: those who make themselves part of the public narrative; and those you never hear of. There is often a little leakage in the two and fro of a campaign, but generally the guys who stay invisible are the ones I would want on my team. I’ve known a number of them over the years. They are straight shooters, NEVER insert themselves into the story, and NEVER whisper a negative word about a client or a client’s campaign, staff, or other consultants.
You are so right.