Don’t know all that happened on the inside, but Liz makes a lot of good points on why things fell apart for Scott....especially ignoring the base in this cycle.
Walker Adviser on Strategy: Much Easier To Move From Being Conservative to Moderate Later On
A longtime Scott Walker adviser anonymously tells National Journal that the now officially announced presidential contenders strategy will be to first lock up conservatives and then move to a more moderate position later on in the campaign.
http://www.breitbart.com/big-government/2015/07/13/walker-adviser-on-strategy-much-easier-to-move-from-being-conservative-to-moderate-later-on/