He's not a genius, he's looking at demographics. He's not marketing to the 2% homosexuals.
He's marketing to young people, who are more tolerant/ supportive of homosexuals than old people are. Young people buy more doritos than old people
But where are the young people getting the money to pay for stuff because they’re surely not working for it...the answer?, that’s right, mom & dad. The old people that doritos apparently doesn’t consider important enough