Some of it went massive advertising such as the Nike deals with star athletes. There was a story ten or fifteen years ago about how Nike was paying Michael Jordan and a few other star athletes more than they were paying 30,000 workers in Asia.
Nike has been working to onshore production for several years now, so I’m not going to be too hard on them. Not sure whether the ongoing dollar strength has damaged that effort, but they have been attempting to source domestically and reverse the tide. Credit where credit is due, Walmart too for that matter.