Economists have a concept called “search costs.” The amount of effort you put into finding something is an implicit part of its cost to you, along with the price.
Doubling my search time in a store because I have to sort through the pink and the blue to find what I need wastes my time and raises my search cost.
I wish we had the old main-street where the stores were smaller and owned by real people and you knew exactly what kind of store had your item.