“Who provided the customer feedback?”
While working on my MBA I wrote numerous papers on Wal-Mart and Target. The average income of a Wal-Mart shopper was $25k. The average income of a Target shopper was $75k. When I did my own research I talked to Target customers. They were as liberal as your average college educated yuppie. Target may actually not be pissing these people off as they are not typical shoppers. They’re more the Starbucks latté crowd.
I’ve seen quite a number of them lately that look like they should be shopping at Wal-Mart. Too many lattes and scones?
Hard to believe as to the mean shopper income for Target.(I assume you meant the mean) However, you did the research.