Remember Clinton's War Room that immediately went into action whenever there was a criticism of him? It works.
RULE 5: Ridicule is mans most potent weapon. There is no defense. Its irrational. Its infuriating. It also works as a key pressure point to force the enemy into concessions.
RULE 8: Keep the pressure on. Never let up. Keep trying new things to keep the opposition off balance. As the opposition masters one approach, hit them from the flank with something new.
RULE 10: If you push a negative hard enough, it will push through and become a positive. Violence from the other side can win the public to your side because the public sympathizes with the underdog.
* RULE 12: Pick the target, freeze it, personalize it, and polarize it. Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (
BTTT.