Microsoft is pure evil! People should wake up and dump it.
So far, beautiful OS.
I presume Apple would need to collect similar data for it's Siri app to be able to perform the functions it does, and the same goes for Google for their "ok Google" and map functions.
Increased usability in locating businesses, services, contacts, and so on, especially in a mobile environment, requires more widespread use of various data.
So go ahead and dump Apple and Google Android while you're at it.