Nonsense, politics is appropriately many-faceted, and this new meme serves a very important purpose. Most on FR are cuckservatives, BTW.
Either you love Liberty, despise big Government, and are willing to embrace responsibility--moral and fiscal for your actions--and are willing to allow that others have the same rights you would reserve to yourself, or you don't. Conservatism a-la-carte isn't Conservatism any more than only telling 10% lies is "honest".
Or are you one of the 'exceptional conservatives' who are conservative, except (fill in the blank).
How many brands of Liberal can you list?